Whether you call it saleratus (aerated salt), sodium bicarbonate, or plain old baking soda, Church & Dwight is the world's #1 maker of the powder. Church & Dwight's ARM & HAMMER baking soda is used as a deodorizer, a cleaner, a swimming pool pH stabilizer, and as leavening. The firm makes laundry detergent, bathroom cleaners, cat litter, carpet deodorizer, air fresheners, toothpaste, and antiperspirants. Church & Dwight also makes Brillo scouring pads, Trojan condoms, and industrial-grade carbonates. Its purchase of Carter-Wallace's consumer products units (alongside Kelso & Company) gave it Arrid antiperspirant and Lambert Kay brands. It also bought Procter & Gamble's SpinBrush unit for $75 million.
Sector: Consumer Goods
Industry: Consumer Non-Durables