Penny-pinching moms are important to Family Dollar Stores. The nation's #2 dollar store (behind Dollar General) targets women shopping for a family that earns around $25,000 a year. Fast-growing Family Dollar operates more than 6,500 stores in 44 states and the District of Columbia. Consumables (food, health and beauty aids, and household products) account for about 60% of sales; the stores also sell apparel, shoes, and linens. Family Dollar emphasizes neighborhood stores near its low- and middle-income customers in rural and urban areas. Most merchandise (national brands, Family Dollar private labels, and unbranded items) is less than $10. Family Dollar was founded in 1959 by the father of CEO Howard Levine.
Sector: Services
Industry: Retail