FUJIFILM Holdings (formerly Fuji Photo Film) enjoys accentuating the negatives. As Japan's top photographic film and paper maker, FUJIFILM leads the film market on its home turf. It has hammered away at rival Eastman Kodak's lead in the US. The two are virtually tied globally. Additionally, FUJIFILM understands the changes wrought by digital technology. It makes a range of digital imaging products, medical imaging products, office automation systems, and industrial films and chemicals. FUJIFILM Holdings operates in Europe, Australia, Asia, and North and South America, although most of its sales come from Japan. It adopted a holding company structure and changed its name to FUJIFILM Holdings in late 2006.
Sector: Consumer Goods
Industry: Consumer Durables
