Kellogg does more business before 8 a.m. than most companies do all day. It is the #1 US breakfast cereal maker (a mere corn flake ahead of General Mills). Among its well-known brands are Frosted Flakes and Rice Krispies. As on-the-go consumers grow impatient with the traditional cereal-milk combo, Kellogg increasingly relies on snacks and convenience foods such as Eggo waffles, Nutri-Grain cereal bars, and Pop-Tarts to buff up its bottom line. Furthering its non-cereal offerings, the company bought cookie and cracker giant Keebler Foods (Fudge Shoppe, Cheez-It), which became its Kellogg Snacks Division. The W. K. Kellogg Foundation, one of the world's largest private charities, owns about 25% of the company.
Sector: Consumer Goods
Industry: Food & Beverage