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  • KELLOGG CO Profile

    Kellogg does more business before 8 a.m. than most companies do all day. It is the #1 US breakfast cereal maker (a mere corn flake ahead of General Mills). Among its well-known brands are Frosted Flakes and Rice Krispies. As on-the-go consumers grow impatient with the traditional cereal-milk combo, Kellogg increasingly relies on snacks and convenience foods such as Eggo waffles, Nutri-Grain cereal bars, and Pop-Tarts to buff up its bottom line. Furthering its non-cereal offerings, the company bought cookie and cracker giant Keebler Foods (Fudge Shoppe, Cheez-It), which became its Kellogg Snacks Division. The W. K. Kellogg Foundation, one of the world's largest private charities, owns about 25% of the company.
    A. D. David Mackay
    CEO
    1 Kellogg Sq.

    Battle Creek, MI 49016-3599

    http://www.kelloggcompany.com

    Phone: 269-961-2000

    Fax: 269-961-2871
    Sector: Consumer Goods Industry: Food & Beverage
  • 2007 Sales 2007 Sales Growth 2007 Net Income 2007 Employees
    $11,776,000,000 8.0% $1,103,000,000 26,000
  • Key Executives: K

    Name Title Officer Since
    A. D. David Mackay CEO 2/1/05
    John A. Bryant CFO -
    Ruth E. Bruch Chief Information Officer -
    Gary H. Pilnick General Counsel -
    Jeffrey W. Montie Executive VP -
    Brad J. Davidson Senior VP -
    Timothy P. Mobsby Senior VP -
    Paul T. Norman Senior VP -
  • Top Competitors: K

  • Insider Trends: K

    Sentiment for K is NEGATIVE

    • 0M
    • 2M
    • 4M
    • 6M
    • Market Value of Insider Sales
    • Market Value of Insider Purchases
    Total dollar value of all insider purchases and sales over 12 months
  • Insider Transactions: K

    Date Name Shares Transaction Type Market Value
    06/13/08 KELLOGG W K FOUNDATION TRUST 7,300 Sale $379,600.00
    06/12/08 BANKS DONNA J 15,191 Sale $784,992.12
    06/12/08 BANKS DONNA J 50,209 Sale $2.59 M
  • Ownership Breakdown : K

    Large Block Holder Type Number  
    Institutions 670.00
     
    Mutual Fund 1,054.00
    Other Major 19.00
  • Short Interest Volume: K

    Data as of 6/10/08
    Current Short Interest Shares 1.10 B
    Current Short Interest Ratio 2.40
    Float 377.32 M
    Short Interest as % of Float 1.40
    Average Daily Volume 2.51 M
    Outstanding Shares 378.82 M