It's not a game, boy, it's serious business, and Nintendo -- one of the Big Three videogame console and handheld devices makers -- knows it. Nintendo's GameCube and Wii systems battle with Microsoft for second place in its industry while Sony leads the trio. In the handheld console segment, however, Nintendo's Game Boy system remains the leader. The firm debuted its videogame player Nintendo DS (Nintendo Double Screen) in 2004, Game Boy Micro in late 2005, and DS Lite in 2006. Its Wii, pronounced "we," videogame system arrived in time for 2006 holiday sales and continues to pick up steam despite some customers not being able to get their hands on one and a looming recession in the US.
11-1 Kamitoba hokotate-cho, Minami-ku
Kyoto 601-8501, Japan
http://www.nintendo.co.jp
Phone: +81-75-662-9600
Fax: +81-75-662-9540
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