PRM: PRIMEDIA INC Profile

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Symbol	Value	Change	Percentage Change
DJIA	11,632.38	29.88	0.26%
NASDAQ	2,325.88	21.92	0.95%
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PRIMEDIA INC

PRM

Stock price

4.13 0.62 17.66%

as of 04:03 PM EDT on 07/23/2008 in USD (NYSE Delay: 20 mins.)
Extended Hours

4.15 0.02 0.48%

as of 04:00 PM EDT on 07/23/08

Analyst Consensus
Analyst Consensus

Strong Buy

Buy

Hold

Sell

Strong Sell
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2007 Sales	2007 Sales Growth	2007 Net Income	2007 Employees
$314,800,000	-62.9%	$491,400,000	1,150

Key Executives: PRM

Name	Title	Officer Since
Charles Stubbs	CEO	5/27/08
Kim Payne	CFO	-
J. Michael Barber, CPA	Chief Accounting Officer	-
Keith L. Belknap	General Counsel	-
Carl Salas	Senior VP	-
Arlene Mayfield	Senior VP	-
Robert J. Sforzo	Senior VP	-
Kevin J. Neary	Senior VP	-

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— View Full Profile

Steven R. Aster

Mr. Salas has served as Treasurer since May 2005 and a Senior Vice President since April 2006. He joined PRIMEDIA as Vice President and Assistant Treasurer in June 2003. From October 2002 until June 2003, Mr. Salas was a principal at Castle Crow & Company, LLC, a merchant bank. Prior to 2002, Mr. Salas was a Managing Director at Banc of America Securities LLC. Mr. Salas will separate from employment with the Company on May 31, 2008.... View Full Profile

Carl Salas

Ms. Payne has served as Chief Financial Officer since August 1, 2007. Previously, she had served as Chief Financial Officer of Consumer Source Inc. since August 2006. Ms. Payne began her career at Consumer Source as an Accountant in 1991. Prior to her appointment to CFO, Ms. Payne served as Vice President of Finance beginning in 2005, Director of Analysis and Planning from 1997 to 2005, and as Financial Analyst from 1994 to 1996.... View Full Profile

Kim Payne

Mr. Belknap has served as Senior Vice President, General Counsel and Secretary of PRIMEDIA since September 2007 and of Consumer Source Inc. since March 2007. From February 2006 to March 2007, he served as Assistant General Counsel of PPG Industries, Inc. From April 2003 to February 2006, he served as Principal Counsel to Georgia-Pacific Corporation. Prior to April 2003, Mr. Belknap was Counsel at Skadden, Arps, Slate, Meagher & Flom LLP.... View Full Profile

Keith L. Belknap

Ms. Mayfield has served as Senior Vice President since December 2007, and President of Consumer Guide"s Apartment Guide division since October 2005. Previously, she had served as Vice President of the New Homes Division since September 2003. She began her career with Consumer Source in 1993 as the Publisher of the Albuquerque Apartment Guide. Ms. Mayfield was promoted to Publisher of the Orlando Apartment Guide in 1997 and subsequently to... View Full Profile

Arlene Mayfield

On April 21, 2008, the Company entered into an employment agreement with Charles Stubbs, under which Mr. Stubbs will become President and Chief Executive Officer of PRIMEDIA on or before May 27, 2008. Mr. Stubbs has served as President and CEO of YELLOWPAGES.COM since November 2004. Prior to that time, Mr. Stubbs served as President of BellSouth IntelliVentures, the electronic media division of BellSouth Advertising and Publishing Group. Before... View Full Profile

Charles Stubbs

Mr. Sforzo has served as Chief Accounting Officer since May 2003. Previously, he had served as a Senior Vice President of PRIMEDIA since December 1999 and Controller since October 1998. Mr. Sforzo will separate from employment with the Company on May 31, 2008.... View Full Profile

Robert J. Sforzo

Mr. Uger became a Director in September 2005. He is currently a Director of KKR. He joined KKR in 1998 and from June 2005 through December 2006 was a principal of KKR.... View Full Profile

Thomas C. Uger

Mr. Ciporin became a Director in July 2006. He is currently a venture partner in Canaan Partners, a venture capital fund specializing in early stage companies. From July 2005 until March 2007, Mr. Ciporin provided independent consulting services. From January 1999 until June 2005, Mr. Ciporin was Chairman and CEO of Shopping.com, Ltd. Mr. Ciporin is also a Director of VistaPrint Limited and Corel Corporation.... View Full Profile

Daniel T. Ciporin

Mr. Neary has been Senior Vice President and Chief Financial Officer since June 2006. From August 2004 until May 2006, he was Chief Financial Officer of PEM and from September 2003 through July 2004, he was Senior Vice President, Finance of PEM. From November 2000 until August 2003, he was Chief Operating Officer and Chief Financial Officer of Channel One. Kim Payne has been appointed Chief Financial Officer of PRIMEDIA, effective August 1, 2007,... View Full Profile

Kevin J. Neary

Mr. Thaler has been Senior Vice President, General Counsel and Secretary of the Company since February 2007. From December 2006 through February 2007, he was Senior Vice President, Deputy General Counsel, from January 2004 through December 2006 he was Associate General Counsel and from August 2001 through January 2004, he was Assistant General Counsel. Effective September 1, 2007, Keith Belknap will assume the title of General Counsel of... View Full Profile

Jason S. Thaler

Mr. Smith became a Director in July 2006. He currently serves as a consultant to private equity firms. From April 2004 until March 2005, he was the Executive Vice President and Chief Financial Officer of R.R. Donnelley & Sons Co. From January 2002 until March 2004, he was Chief Financial Officer of Heidrick & Struggles International Inc.... View Full Profile

Kevin J. Smith

Mr. Bell became a Director in May 2001. He is currently an Operating Advisor at Pegasus Capital Advisors, L.P., a private equity fund manager. From March 2006 until March 2007, he was Chairman Emeritus of the Interpublic Group of Companies, Inc., or IPG. From January 2005 until March 2006, Mr. Bell was Co-Chairman of IPG. From February 2003 until January 2005, he was the Chairman and Chief Executive Officer of IPG. He was the Vice Chairman of IPG... View Full Profile

David A. Bell

Ms. Chell became a Director in March 1992. Ms. Chell currently serves as a consultant to the Company. From 1991 through November 2005, Ms. Chell was Vice Chairman, General Counsel and Secretary of the Company. Ms. Chell also served as Vice Chairman and Chief Financial Officer of the Company from December 2005 through June 2006.... View Full Profile

Beverly C. Chell

Mr. Nelson became a Director and Chairman of the Board in April 2003 and served as President and Chief Executive Officer of the Company from October 2005 to September 2007. He has been the Chief Executive Officer of Capstone Consulting LLC since March 2000. Mr. Nelson currently serves as Chairman and interim CEO... View Full Profile

Dean B. Nelson

Mr. Greeniaus became a Director in June 1998. He has been President of G-Force, Inc., a financial services company, since 1998. He was previously Chairman and Chief Executive Officer of Nabisco, Inc. He is also a Director of the Interpublic Group of Companies, Inc.... View Full Profile

H. John Greeniaus

Mr. Golkin became a Director in November 1991. He is a General Partner of KKR Associates and a member of the limited liability company which serves as the general partner of KKR. He is also a Director of Rockwood Holdings Inc.... View Full Profile

Perry Golkin

Professor Feldberg became a Director in January 1997. He is currently serving as a Senior Advisor to Morgan Stanley, which he joined in March 2005. Professor Feldberg is the Sanford Bernstein Professor of Leadership and Ethics at the Columbia University Graduate School of Business, or the CUGSB. He is also Dean Emeritus of the CUGSB. From 1989 to 2004, Professor Feldberg was the Dean and a Professor at the CUGSB. He is also a Director of UBS... View Full Profile

Professor Meyer Feldberg

Mr. Leeds has been Senior Vice President, Investor Relations of the Company since November 2004. From March 1996 until November 2004, Mr. Leeds served as director and executive director of G.A. Kraut Company Inc., an investor relations consulting firm.... View Full Profile

Eric M. Leeds

Mr. Leeds has been Senior Vice President, Investor Relations of the Company since November 2004. From March 1996 until November 2004, Mr. Leeds served as director and executive director of G.A. Kraut Company Inc., an investor relations consulting firm.... View Full Profile

Steven Parr

Mr. Abrahams has served as Senior Vice President, Tax and Accounting since January 2006. From November 2005 through January 2006, Mr. Abrahams was Senior Vice President, Internal Audit. From February 2003 through October 2005, Mr. Abrahams was Vice President, Internal Audit. Prior to that, Mr. Abrahams was Senior Director of Financial Reporting.... View Full Profile

Bruce Abrahams

Ms. Discepolo has been Executive Vice President, Human Resources of the Company since March 2001 and was Senior Vice President, Human Resources from December 1999 to March 2001.... View Full Profile

Michaelanne C. Discepolo

Ms. Discepolo has been Executive Vice President, Human Resources of the Company since March 2001 and was Senior Vice President, Human Resources from December 1999 to March 2001.... View Full Profile

Robert C. Metz

Effective May 1, 2008, J. Michael Barber was appointed Senior Vice President, Chief Accounting Officer and Treasurer of the Company. Prior to joining the Company in October 2007, Mr. Barber served as Executive Vice President and Chief Accounting Officer of HomeBanc Corp. from September 2004 through October 2007. From 2001 to August 2004, he served as Senior Vice President/Manager of Accounting Policy and Reporting with Union Planters Corp., a... View Full Profile

J. Michael Barber, CPA

Top Competitors: PRM

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Insider Trends: PRM
Sentiment for PRM is POSITIVE
- 0M
- 2M
- 4M
- 6M
- Market Value of Insider Sales
- Market Value of Insider Purchases
Total dollar value of all insider purchases and sales over 12 months
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Insider Transactions: PRM

Date	Name	Shares	Transaction Type	Market Value
06/13/08	PAYNE KIM R	30,000	Award of Stock Options	$0.00
06/13/08	CIPORIN DANIEL T	10,000	Purchase	$52,859.52
06/13/08	BELKNAP KEITH L JR	24,000	Award of Stock Options	$0.00

View All Insider Activity

Ownership Breakdown : PRM

Large Block Holder Type	Number
Institutions	82.00
Mutual Fund	104.00
Other Major	11.00

Full Details

Indices : PRM

Symbol	Name	Last Trade	Change
$RUT.X	Russell 2000 Index	—	——%

View all Indices that include PRM

Short Interest Volume: PRM

Data as of 6/25/08

Current Short Interest Shares	301.99 M
Current Short Interest Ratio	25.30
Float	43.14 M

Short Interest as % of Float	9.90
Average Daily Volume	294,000.00
Outstanding Shares	44.19 M

Full Details

SEC Filings: PRM

Accepted Date	Description
07/21/2008	SEC Filing: Current Event
07/02/2008	SEC Filing: Insider Buy/Sell
06/19/2008	SEC Filing: Current Event

View all SEC Filings

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PRIMEDIA INC

PRM

Stock price

4.13 0.62 17.66%

as of 04:03 PM EDT on 07/23/2008 in USD (NYSE Delay: 20 mins.)
Analyst Consensus
- Strong Buy
- Buy
- Hold
- Sell
- Strong Sell
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Discuss: PRM

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Quote data provided by Interactive Data. Real-Time prices provided by BATS. Historical prices provided by Prophet. Company Profile provided by Hoovers. Executive data and Industry/Sector information provided by Morningstar Inc. Earnings, Ownership, Financial Statement, Insider Trading, Conference Call schedules and SEC Filing information provided by Thomson Financial.

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